Duct Tape Marketing

NOVEMBER 9, 2022

She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. 3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] The answer: Smart execution.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Both Sides of the Table

MAY 4, 2015

It’s not just big in Dallas but in San Diego, Phoenix and Sacramento but also Boston, Chicago, Washington and of course San Francisco. I have no doubt that multi-billion startups will disrupt this business with both a higher-quality product and lower costs. How valuable are these legacy businesses? And here’s the thing.

Technical Review 150

Technical Review San Diego Dallas Sacramento 150

Duct Tape Marketing

MAY 25, 2017

So, what I’d like to do today is discuss the differences in these two approaches to SEO and define some of those key differentiators that lead to small business success in search. Keywords need to be specific enough to what each page, product, service, or article is about, but they also need to be weighed carefully against the competition.

SEO 56

SEO Small Business Metadata Software Review 56

Austin Startup

FEBRUARY 11, 2019

Our business customers can generate more revenue, increase engagement in their apps, and differentiate their product offering by integrating with our innovative video technology. Fantag is based in Sacramento. Fantag was started in San Jose and moved to Sacramento to take advantage of this ecosystem. Sleeping more!

Sacramento 73

Sacramento San Jose Startup Distribution 73

Duct Tape Marketing

SEPTEMBER 26, 2018

A lot of people who are good at word of mouth are kind of good at it on accident, so we’re very specific and there’s a whole framework in this book; a six step process that any business can use to develop a talk trigger, a differentiator that creates word of mouth. They have a differentiator that creates conversation.

Montana 56

Montana Viral Sacramento Differentiation 56

Hearpreneur

OCTOBER 29, 2016

We chose our business name, Bavarian Clockworks, based on the history of our product. One of the most difficult and time consuming decisions we had to make as a startup was to select a company name that would reflect our product and brand. In hindsight, I think we picked the perfect name to reflect our wellness product.

Naming 48

Naming LLC Entrepreneur PR 48