Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid
ConversionXL
MAY 27, 2022
Cognism’s Global Head of Demand Generation, Liam Bartholomew, shares the paid media strategy that helped lead to their 3X revenue increase: Stage 2: Identify buyer personas. You’ve completed customer research for your product development and positioning strategy. Stage 5: Maximize your content’s ROI with well-oiled distribution.
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