Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. They cant present much information, unless you take the box off the shelf and look at it. There are other models, in other distribution channels.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

San Francisco 167

San Francisco CPA SEM CTO Hire 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

As a VC, I have sat through many presentations like this, and in most cases the service is actually interesting and compelling. However in the majority of these presentations there is little or no focus on how much it will cost to acquire customers. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

NOVEMBER 15, 2023

And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would. But knowing how to outsource that, how to partner with the right firm, how to interview those people how to present to them the right information so they can set up the right creative and run the right traffic is really complicated.

Channel 63

Channel Acquisition Framework B2B 63

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. But in my experience this is not useful most of the time. Take a look and let me know what you think.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166