ConversionXL
MAY 27, 2022
Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Then they increased their revenue from $2M to $6M in six months. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads.
Startup Professionals Musings
FEBRUARY 24, 2017
Set pricing to assure both revenue and profit. Be targeted in marketing and lead generation. It pays big dividends to make realistic promises and over-deliver the first time, and then follow-up to check for follow-on opportunities every three months. They expect reviews and testimonials from other clients.
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Agile VC
APRIL 17, 2011
How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008).
ConversionXL
JULY 6, 2021
Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items. Do work: SaaS products with high recurring monthly revenue. This has the added bonus of generating more high-quality leads and conversions.
Entrepreneurs-Journey.com by Yaro Starak
MARCH 31, 2011
The traffic is then converted into revenue through several possible monetization methods. The little bit of additional effort you put up- front today can yield heavy dividends down the road. If I am to put out a product on the World Wide Web for the WORLD to see, I want to ensure the product is of the highest quality and reliability.
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