Duct Tape Marketing

JUNE 16, 2011

Creating ready made ways to amplify your customer’s desire to promote is one of the secrets to extending your reach and impact into new customer opportunities. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. All rights reserved.

Customer 65

Customer Video Social Media Software Review 65

Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th.

Small Business 61

Small Business PPC Social Media Public Relations 61

Duct Tape Marketing

JUNE 14, 2011

You could change the subject to email or face to face networking or press releases, but the implication is always that some long established marketing tactic has been supplanted by Twitter or Facebook. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : 5 Steps to Successful Fac. All rights reserved.

Small Business 66

Small Business Lead Generation Social Media Advertising 66

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same. All rights reserved.

Marketing 68

Marketing RSS Social Media Lead Generation 68

Duct Tape Marketing

APRIL 28, 2011

Less dependent on you Done right, marketing builds the kind of repeatable momentum that can be documented and taught like a system. Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game.

Marketing 64

Marketing Valuation Differentiation Lead Generation 64

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. Related Posts: Are Small Private Social Networks the Next Layer? View it in that light and perhaps some creative uses leap to mind. 5 Practical Tips for Gett. :

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile. All rights reserved.

Small Business 57

Small Business RSS Marketing Mobile 57