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Key Performance Indicators (KPIs) for Optimization

ConversionXL

SEPTEMBER 28, 2017

On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. This can be like number of checkout visits, pageviews per user, cart adds, etc. Which metrics are not KPIs? Impossible to say.

Metrics 121
Metrics Acquisition Conversion Revenue 121
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Twitter Marketing: A Small Business Guide

Up and Running

OCTOBER 4, 2016

Your profile image should represent your business, whether that be a picture of your product, your storefront, or a professional headshot. For example, Sunshine Sweets could create a small, cute card, to be displayed at the checkout counter, that says: “We’re on Twitter! Photos from your store, business, or of your product.

Small Business 137
Small Business Marketing Social Media Media 137
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