Startup Professionals Musings

MARCH 31, 2023

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

AUGUST 10, 2016

It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. When you think about healthy user behavior, think about Facebook’s 7 friends in 10 days metric. Which phase of the funnel are those metrics?

NPV 48

NPV Metrics Retention San Francisco 48

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51

CPA Retention Viral Acquisition 51