Engineer Matching PPC Sales Cycle 
ConversionXL
JULY 8, 2020
Google is the biggest search engine ad platform in the world. That’s called a broad match modifier, and it’s one of four match types: Broad match. With a broad match type, someone could type your keywords out of order in the search bar, and your ads will still display. Broad match modifier. Phrase match.
ConversionXL
NOVEMBER 23, 2022
We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). When done right, it makes users feel valued.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Duct Tape Marketing
OCTOBER 21, 2014
Mistake One: Keywords In Broad Match. AdWords is set by default to have your keywords in broad match, and this causes your keywords to match for a huge variety of searches you never intended. There are four main match types: broad, broad match modifier, phrase, and exact.
ConversionXL
APRIL 10, 2019
PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.
ConversionXL
JUNE 2, 2022
This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. These accounts are a combination of marketing and sales data and require complete alignment from both teams. How do they match up to the competition ? What matters is the individual.
ConversionXL
MAY 19, 2016
The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. The user moves from the top of the funnel (awareness) to the bottom (purchase) progressively and predictably.
ConversionXL
MAY 14, 2019
There are even PPC strategies for account-based marketing.). Unlike in-market audiences—which limit your ads to people about to buy—remarketing audiences can keep you top of mind throughout a longer sales cycle. Ultimately, your CTA needs to match the intent and tone for your audience. Conclusion.
Expert insights. Personalized for you.
100 
Let's personalize your content