YoungUpstarts

JULY 1, 2018

Search engine optimization (SEO) is a marketing technique which attempts to promote a website within a search results page like Google or Bing. It’s searchable, relevant to your readers and links back to your product pages. This creates an opportunity to entice and capture new customers.

eCommerce 100

eCommerce Marketing Matching Search 100

Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to engineering.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Startup Professionals Musings

JULY 19, 2012

Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. Search on any product name for census data, online research reports, trade association publications, and online newspapers with relevant statistics. Is it possible to get this information with minimal cost?

Marketing 243

Marketing Entrepreneur Forecast Business Plan 243

The Startup Magazine

MARCH 6, 2019

Having potential customers search for their business is only effective for customers who already know the business or product name. One of the most effective ways to do this is to ensure that website content is search engine optimized so that the site will appear early in relevant searches.

Advertising 76

Advertising Search SEO Audience 76

Hearpreneur

AUGUST 31, 2018

I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the products name as important as Klennex is to any tissue. Kimberly Urosek. Thanks to Kimberly Urosek, Kin-Soul ! #9-

Naming 100

Naming Entrepreneur Jordan Software Review 100

Startup Professionals Musings

DECEMBER 9, 2010

Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. Search on any product name for census data, online research reports, trade association publications, and online newspapers with relevant statistics. Is it possible to get this information with minimal cost?

Marketing 221

Marketing Forecast Business Plan Internet 221

Up and Running

NOVEMBER 1, 2017

Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. SEO is a set of practices that help search engines classify your site so your audience can find your website. That helps search engines identify the product properly.

Product 101

Product SEO Search Engineer 101

ConversionXL

JULY 29, 2020

Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. They’re the primary way that search engines match user needs to web content.

SEO 113

SEO PPC Algorithm Software Review 113

Hearpreneur

APRIL 3, 2016

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

Naming 48

Naming Technical Review PR LLC 48

Up and Running

AUGUST 19, 2016

Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. But this is a mistake.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

SEPTEMBER 20, 2016

You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. Wikipedia puts it well: “…in empathic design techniques, users are almost as involved in product design as designers and engineers.

Design 48

Design Distribution Framework Naming 48

Duct Tape Marketing

JUNE 8, 2017

Using trademarks or registered symbols in the headline will help you to stand apart from your competitors in the Search Engine Result Page. They are additional links which are typically displayed when the ad holds the first or second position in the Google’s Search Engine Result Page. Keywords play a significant role in PPC.

PPC 54

PPC Matching Search Conversion 54

Software By Rob

JULY 15, 2011

It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. You enter your product name and voila – 8 questions that Sean Ellis has used many times to achieve his massive successes with companies like DropBox, Xobni, LogMeIn and Lookout.

Customer 55

Customer Analytics Vertical Sales 55

Transformify

AUGUST 29, 2017

Think of it this way: If all your software engineers are Stanford computer science majors, they’ve all taken classes from the same professors, completed the same problem sets, and been trained to think in much the same ways. After all, we want employees to be productive right out of the gates. Hire that all-star marketing Ph.D.

Hiring 40

Hiring Technical Review Portfolio Software Engineering 40

infochachkie.com

DECEMBER 5, 2011

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

Naming 40

Naming Technical Review Product Product Name 40

ConversionXL

AUGUST 5, 2014

Going even deeper than just showing images in the search bar, what if the site search engine was able to continually learn & improve search relevancy by tracking visitors’s search queries & click-throughs? Principle 3 – Search Results Optimize Themselves To Show Most Relevant Items First.

Search 107

Search Design eCommerce Technical Review 107

Duct Tape Marketing

NOVEMBER 3, 2017

Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. People are researching companies using online search more and more: Less than 30% of customers want to talk to a salesperson to learn more about a product, while over 60% use a search engine to learn more about it.

Social Media 41

Social Media Search Naming Widget 41

www.thenameinspector.com

DECEMBER 5, 2011

Ideally a name is relevant, positive, memorable, reasonably short, not too generic, not too similar to a competing name, associated with an available domain name, and distinctive enough to bring your web page to the top of search engine results. This is what sells your product and where you [.]. 10 name types.

Naming 44

Naming Product Delaware Seattle 44

Duct Tape Marketing

MAY 19, 2017

The search engine optimization is all about facilitating the end user with the best possible search results. Visual search is also a step forward in creating ease and comfort for the users to search products by images. If he fails to do so, the search engine or your eCommerce website may bring forth irrelevant results.

SEO 46

SEO Search Saudi Arabia eCommerce 46

The Startup Magazine

APRIL 30, 2018

You can boost your SEO performance by incorporating long-tail keywords into your title, advises Search Engine Journal. To develop long-tail keywords, use details such as product names, manufacturers, numbers, and colors. Include a meta description in e-commerce sites to display additional information in search engine results.

Product 80

Product SEO Analytics Engineer 80

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

DECEMBER 1, 2022

Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. I share the story of a scientific instrumentation company and, and how their brand voice is like extremely buttoned up. Like they sell, they sell devices to laboratories, right?

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 But most of the frameworks available to us solve for divisional silos. And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

SEPTEMBER 5, 2014

If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. Naturally, you want to optimize your site accordingly for search engines, But if you efficiently sift through the noise on other sites to identify fresh prospects, you may have more opportunities than you’re able to handle.

Marketing 71

Marketing Social Media Curation Boston 71

Occam's Razor

SEPTEMBER 7, 2010

On one end there are is a dimensional value (keywords, countries, referring urls, product names etc) with zero visits and "a lot" of visits at the other end. Let us see how the ranking worked by reverse engineering it. How exactly do you compute the "expected true value"? That is a good question. actual BR).

Analytics 109

Analytics Web Peru Argentina 109

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). That might be tricky if your name is Ubbnoxx.us. Great post.

Naming 41

Naming Startup Product Name Framework 41

ConversionXL

MARCH 24, 2021

Branded search happens whenever someone types a search query that contains your brand or product name. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. What is branded search? I’ve talked about this in much detail in my previous CXL column.

Search 157

Search Sales Naming Video 157