Steve Blank
MARCH 15, 2017
The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), That was it.
Steve Blank
APRIL 9, 2009
But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), Two paragraphs, Five bullets. It didn’t take more.
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YoungUpstarts
JANUARY 16, 2012
Those who want to learn more about just what search engineer optimization is and how they can use it should take part in this weekly chat. They can hear from marketing professors on a wide range of issues and, even better, head to conferences, seminars, and events through the hosts as well.
Duct Tape Marketing
JUNE 7, 2011
The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. For now, you’ll have to join me for the free online seminar to hear more about this topic, but below are the points we’ll explore. Business owners and marketers don’t necessarily need. All rights reserved.
Duct Tape Marketing
OCTOBER 10, 2017
Here are your channels to choose from: Search Engine Optimization (SEO) – This includes on-page SEO and off-page SEO tactics aimed to help you bring in organic traffic from search engines. Public Relations – This includes activities aimed at receiving coverage in traditional media outlets.
Hearpreneur
JANUARY 7, 2017
Something similar happened during a salary negotiation seminar years later. I seized this opportunity to try an experiment in both client service and employee retention, by focusing on senior level staff first, and combining that with a flexible and healthy working environment that is not a mainstay in the public relations world.
Duct Tape Marketing
MAY 13, 2011
The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Free online seminar: How to Create a Marketing System that Produces Consistent and Predictable Results or what I also call The 7 Steps to Small Business Marketing Success. And, it doesn’t matter if your business is in the US or not!)
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