article thumbnail

From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Engineers initially failed to understand the new possibilities of the new paradigm. Thinking Aloud Aneace Haddad customer relationship management customer retention loyalty program Taggo'

article thumbnail

After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. But how can we use it to retain more customers? Image Source.

article thumbnail

Knowledge

Occam's Razor

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Search Engine Optimization (SEO) Metrics & Analytics. Redemption for the Indianapolis Colts at Super Bowl XLI. Five Rules for High Impact Web Analytics Dashboards. Web Analytics: A Puzzle or A Mystery? Is Real-Time Analytics Really Relevant?

Analytics 124