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ConversionXL
OCTOBER 7, 2021
The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.
Up and Running
MAY 23, 2016
Noah has been a key figure in the making of LivePlan, our own SaaS product. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. The one-page pitch format is also more suitable for SaaS businesses that are constantly testing new ideas. One-Page Business Pitch Template.
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ConversionXL
NOVEMBER 25, 2015
When it comes to subscription product pricing, you’re not just guessing…are you? The Gabor-Granger Technique is a simple technique based on asking people the likelihood of their purchasing a product at different prices. To simplify it, the technique involves asking a series of questions like, “would you buy (product) at (price)?”
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. We started with the product about three years ago, development, a year later we released it. A lot has happened since then.
ConversionXL
FEBRUARY 9, 2016
September, 2012 – Andrew Chen, who currently does growth at Uber , writes You don’t need a growth hacker , which encourages companies to really consider whether they have product-market fit before hiring a growth hacker. They need products that are really working in the market. via AndrewChen.co). ” Curiosity.
Startup Lessons Learned
FEBRUARY 22, 2010
There’s been a lot of hand-wringing about gender equity in the high-tech and entrepreneurship worlds lately. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. For more on this subject, take a look at The product managers lament.
techcrunch.com
OCTOBER 23, 2010
So for this first post, here’s the best advice I can give you: join an awesome founding team and get your product out the door ASAP. But six months in, you’re gonna cry when you see someone else put out that same product you’re pitching me right now. Like I said, forget everything else and just get your product out the door.
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