Up and Running

MAY 3, 2021

You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? Outline your financial plan and forecast. Indeed, it is often in constant competition with PPC for budget. Build a solid value proposition.

SEO 147

SEO Vertical Metadata Forecast 147

Occam's Razor

OCTOBER 14, 2014

If you want to learn about how to do simple forecasting and trend analysis, please see the official forecast function in Excel post on the Microsoft website, and this handy tutorial on trend lines and forecasting in excel. For this blog, Benchmarking classifies me into Internet & Telecom vertical.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

FEBRUARY 22, 2010

Similar tools are available from Microsoft: Entity Association, Keyword Group Detection, Keyword Forecast, and Search Funnels (all at Microsoft adCenter Labs ). If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage!

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123