CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
ConversionXL
NOVEMBER 23, 2022
Gavin Braman, Co-Founder @ Drifting Creatives. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.
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