Startup Professionals Musings

AUGUST 24, 2022

In addition, research shows that companies that fail to align their marketing and sales departments have less ROI, and lose 10% or more of their revenues per year. In all cases, you have to deal with a host of market intangibles, including brand identity and buyer preferences. Buyer behavior is difficult to predict and quantify.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

NOVEMBER 17, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. But we double in size every year in terms of revenue. But I, you're right.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Embed blog videos hosted on facebook so you can track consumption and advertise to them. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

DECEMBER 12, 2018

He teaches online courses, runs several software businesses and hosts a handful of podcasts from his home. So if we have enough revenue, then maybe we don’t need to keep growing and growing and growing, we can start to optimize for that revenue instead. This is John Jantsch, my guest today is Paul Jarvis.

Sales Cycle 62

Sales Cycle Email Web Canada 62