Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

AUGUST 22, 2011

Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Make Web Analytics Actionable: Focus On "What's Changed" Kick Butt With Internal Site Search Analytics. Are You Into Internal Site Search Analysis? Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

MARCH 21, 2024

So if they're a roofing company or an HVAC company or plumbing company, plumbing plus Indianapolis, we need those pages and all the suburb pages around them. So search engine result pages. And PPC gets to just be like, Hey, we're over here making money. I mean, they don't know what that means half the time.

SEO 65

SEO Technical Review Viral Video 65