Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
News sites have long been at the forefront, but plenty of speciality sites (e.g., Google’s guidelines have changed over time, but they’re built around the needs of news publishers and hold fast to a central tenet: Google cares more about providing the best information than whether that information is behind a paywall. How we got here.
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