ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
Duct Tape Marketing
NOVEMBER 17, 2022
Obviously you're not marketing a $29 product or even a very expensive course or program. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. Hopefully it's a really emotional purchase, probably one of the more emotional purchases anybody will make.
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ConversionXL
MARCH 20, 2019
Whether you need certain tools depends on the scale of your program or your target accounts. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. So which ABM tools do you need to execute a pilot program successfully?
ConversionXL
JUNE 2, 2022
This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Each salesperson elevated their top 10 accounts to receive highly customized one-to-one account-based marketing programs. 8 questions to ask before developing your ABM program.
ConversionXL
JUNE 2, 2022
2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Increase in revenue from 21% of target accounts; Faster sales cycle; Accelerated pipeline velocity. The result?
ConversionXL
APRIL 10, 2020
This could be the whole post: If your growth program—no matter how well staffed, no matter the velocity of experimentation, no matter the quality of ideas—isn’t making money, it’s failing. With the coronavirus outbreak,” says Fry, “the match rates for reverse IP lookup are declining. Four things came up over and over again.
ConversionXL
APRIL 12, 2017
Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. David Nye: How to Manage a Large-Scale Testing Program. Test ideas came from HiPPOs, tests were often broken, development cycle was 6 weeks, only one analyst. Needed investment in a “Test and Learn” program.
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