Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high. Facebook alone has 500 million members. Do you have a business presence there? Streaming video. Viral marketing.

Internet 224

Internet SEM Wiki Entrepreneur 224

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

FEBRUARY 25, 2017

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

AUGUST 11, 2013

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Viral 249

Viral Marketing Entrepreneur SEM 249

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Building new revenue streams in an untapped channel, like content marketing or email marketing. Design a marketing growth strategy that increases market share and revenue. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers. How many adds came through organic SEO?

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Customer Lifetime Value (LTV): The potential revenue that you’ll be receiving from a given user. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

JULY 13, 2012

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Viral 238

Viral Cost Marketing SEM 238

Both Sides of the Table

JULY 14, 2010

You can often measure how many deals were achieved but there often doesn’t flow a steady stream of revenues / profits from these deals. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. I love that saying.

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. In SaaS (or any recurring revenue business) this is also a very difficult task. One big, beginners mistake people make in LTV is to measure revenue. I’m guessing much of this was 101 to many readers.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Professionals Musings

MARCH 21, 2011

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Viral 225

Viral Marketing SEM Startup 225

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

SEPTEMBER 7, 2009

Instead of a Sales team and organized to sell with a consistent and successful sales roadmap generating revenue, it is a disorganized and unhappy organization burning lots of cash. Because the company based its headcount and expenses on the expectation that the Sales organization will bring in revenue according to plan.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). But you don’t need to spend money on SEM. Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?

Startup 150

Startup Seed Money DC Software Review 150

Occam's Razor

DECEMBER 6, 2010

The SEM team, who actually spend all the paid search marketing budget day-to-day. The first tab is focused on the SEM team. It is exceedingly rare that the SEM team (or, even worse, the Search Agency) is responsible for Bounce Rate. The SEM team / Agency will do lots of other reporting and segmentation and deep dive analysis.

Analytics 125

Analytics Web Customer SEM 125

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. When a content producer promotes an ad in-stream the revenue flows mostly to the person who published the content. This debate is awfully familiar - This debate is so familiar to me.

Advertising 277

Advertising Technical Review Affiliate SEM 277

The Next Web

OCTOBER 26, 2013

Enterprise clients for whom Private Workplace was introduced are a minority at oDesk, but this minority brings the bigger part of the revenues. I think, 90 percent of our revenue came from four job categories, which were entirely technical. Who needs freelancers?

Russia 151

Russia Ukraine Latvia Lithuania 151

Women Entrepreneurs Can

APRIL 22, 2022

Search Engine Marketing (also known as SEM) is a type of marketing that involves the use of search engines to promote products or services. . SEM encompasses any effort that is designed to boost the brand’s visibility in search engine results.

SEM 64

SEM Customer Social Network PPC 64

Hearpreneur

JUNE 5, 2020

When my revenues grew, I began to hire people with one clear criterion: only hire people I want to go on vacation with. ‘How would I out-maneuver our SEM keywords? For the last three years, we have made the Inc.5000 5000 list of Fastest-Growing Private Companies in America, and this year ranked in the Inc.5000 Sales pitch?’

Leadership 108

Leadership Entrepreneur SEM Employee 108

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

Search 225

Search Engineer SEM Widget 225

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Product 350

Product Tuvalu Dilution Incubator 350

Transformify

AUGUST 27, 2017

It could be a digital marketing assistant to take charge of your social media accounts, a virtual assistant to organize your schedule across different time zones, or a SEM expert. I gave a chance numerous times to a great person who was not right for the job and we lost revenue and didn’t grow as fast as planned. The downside?

Hiring 64

Hiring Software Review Burn Rate Startup 64

ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? If you’re not optimizing 10%, you’re (maybe) missing out on increased revenue. Press (positive or negative).

PPC 48

PPC SEM Technical Review Conversion 48

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. Search Week Newsletter. Search Month Newsletter. News & Features. SearchCap Daily Newsletter.

SEO 54

SEO SEM Social Media Search 54

YoungUpstarts

NOVEMBER 6, 2019

When integrated properly, they maximize how we attract consumers, and turn visits into revenue. She helps B2C companies, start-ups, and turn-arounds create and execute strategies to improve product positioning, brand recognition and revenue. So, let’s go back to basics, shall we?

Channel 165

Channel PPC Marketing SEO 165

Startup Professionals Musings

MARCH 16, 2014

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. We know that existing big brands like Apple and Nike spend millions per year just to maintain their brand recognition.

Marketing 257

Marketing SEM Viral Social Media 257

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” From there you can start calculating your return on investment from paid advertising by managing how much you’re willing to bid, based on how much revenue each lead brings in. Let’s get started. What is PPC? PPC stands for “pay-per-click advertising.”

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

JUNE 30, 2019

Things to pay attention to: Steps that don’t make sense from your customer’s perspective; Steps that are combined or eliminated compared to your funnel, as they may be superfluous; Upsells and cross-sells, which are additional revenue opportunities you could exploit. For SEO, I look at my competitors’ keywords and their page rank/authority.

SEO 126

SEO Conversion Analytics Design 126

Startup Professionals Musings

JANUARY 17, 2013

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. We know that existing big brands like Apple and Nike spend millions per year just to maintain their brand recognition.

Marketing 265

Marketing Viral SEM Startup 265

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. And you could try it for seven days for free.

Technical Review 84

Technical Review Demand Cofounder Video 84

ConversionXL

MAY 11, 2017

Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. Things to pay attention to: Steps that don’t make sense (from your customer’s perspective).

SEO 131

SEO Analytics Conversion Search 131

Hearpreneur

JUNE 12, 2020

Thanks to Richa Pathak, SEM Updates – The next-gen digital marketing ! #5- Not to mention, he stands behind Drift’s spectacular success (during his tenure, the company grew from $0 to eight-figures in revenue). 5- Winston Churchill. Photo Credit: David Vranicar. Thanks to Kasia Kowalska, Contentki.com ! #14-Oprah

Jordan 121

Jordan Entrepreneur United States Technical Review 121

This is going to be BIG.

FEBRUARY 26, 2010

Our revenues have increased every quarter for the past two years. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Startup Professionals Musings

JUNE 18, 2012

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. I now see and believe business plans that budget $1K for all this, versus a previous $20K or more. Facilities and staff. Sales and marketing costs.

Cost 255

Cost Burn Rate SEM Startup 255

Hearpreneur

FEBRUARY 14, 2018

I don’t feel comfortable sharing exact revenue numbers but it’s now making me more than $1,000 per month. Thanks to Feuza Reis, Next Level SEM ! #8- I blog about home and gardening topics and make money from product recommendations to my audience, mostly through Amazon associates program. Thanks to Cynthia Brown, Only Top Reviews !

Entrepreneur 71

Entrepreneur Technical Review SEO New York City 71

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? Keep in mind that exit multiples for consumer goods are a lot lower than software on average so the expectations around revenue growth will naturally be higher than your SaaS peers. What about appealing to a certain lifestyle category?

Technical Review 49

Technical Review Software Review China Acquisition 49