IP Sales Sales Cycle Software 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
ConversionXL
NOVEMBER 3, 2016
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.
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ConversionXL
MARCH 20, 2019
Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).
ConversionXL
APRIL 7, 2021
The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. In those days we just called it sales.
ConversionXL
JUNE 2, 2022
Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.
ConversionXL
JUNE 2, 2022
Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. How do you sustain growth that precedes the highest IPO in history for a software company? Results of iRidium’s ABM efforts.
ConversionXL
APRIL 10, 2019
ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. First, we started off with a list of software companies we thought were a good fit for our agency—ideal prospects. You can do that with CRM data and lead-scoring software. Image source ).
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