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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

SEO 122
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. Geography (i.e.

Search 126
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

The right sort of person is so passionate about coding, they can’t be stopped from doing it. But every day spent in that kitchen is a day NOT spent in a real kitchen, learning how to cook real food, and write real code. I currently work in information security, and I help teach developers how to write better, more secure code.

Java 107
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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. The way you sell & market will be different. DemandBase.

IP 98
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). We need to shift our strategy to more dramatic focus on SEO.

Metrics 60