article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Technical SEO implementation for paywalled content. Avoiding cloaking.

SEO 122
article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. IP address) can provide clues to search engines, as can search history, time of year, or time of day. More than ever, your job as an SEO is to extract intents from query syntax.

Search 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.

IP 98
article thumbnail

The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

and Baidu, are logged by those search engines, along with basic connectivity information such as IP address and browser version. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: . #4: Search Engine Data.

Analytics 123
article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). We need to shift our strategy to more dramatic focus on SEO. Now you know both keywords to include into your SEO and PPC awesomization strategy, and the landing pages and experience to fix.

Metrics 60
article thumbnail

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

there are start ups who are legitimately using.net because they don’t need to look directly into the tcp/ip stack. It’s like arguing against vertical software. Purchase IP from the vendors. of course, you’re allowed to have your opinions. it’s easy to stand against something. it takes no intelligence.

Java 107