YoungUpstarts

DECEMBER 5, 2013

Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. Very few of us had friends on social media.

Programming 150

Programming Turkey Social Media Redemption 150

ConversionXL

AUGUST 24, 2015

Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. Companies also can manage inventory in real-time.

Retention 48

Retention Customer Software Review Technical Review 48

Occam's Razor

AUGUST 22, 2011

Lack Management Support or Buy-in? Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Customer Personas, Customer Value, Customer Retention and Non-line Marketing. " Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Embarrass Them! How do I choose well?

Analytics 124

Analytics Metrics SEM Web 124