Marketing Naming New Zealand Product Name 
Both Sides of the Table
OCTOBER 29, 2014
Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. She created the company in New Zealand and without raising any institutional capital had grown a global business. Startup Lessons Tech Market Analysis Upfront Ventures'
NZ Entrepreneur
JULY 19, 2022
Welcome to ‘500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. ” “ Before you have a product, a company or product name, a domain name, business cards, a logo – even before you have a company. Rick Kiessig – Cofounder.
YoungUpstarts
MAY 5, 2015
You would expect a company like Nike to follow suit in regards to cultural sensitivity, but the footwear and clothing manufacturer got it badly wrong when introducing a new line of patterned leggings in New Zealand. After 750 people signed a petition, Nike’s leggings were withdrawn from the market.
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