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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool.

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How Startup Companies are Reinventing their Newsletters as Full-blown Magazines

The Startup Magazine

Instead of focusing on marketing messages packaged as a newsletter, these specialists are offering news magazines that they send out on a daily or weekly basis. Working with article distribution services online might be a good idea in this case, especially if email magazine editors aren’t opposed to using XML syndication technologies.

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4 Advanced Meta Tags For SEO You Might Not Be Using But Should

ConversionXL

If you’re a marketer or SEO, you likely already know about the importance of title tags and meta descriptions to help improve your rankings. But as with most things in marketing, going a little further can reap much better results. Make sure you add your xml sitemap to the robots.txt file so Google’s crawlers easily find it.

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Verisign acquires Moreover

BeyondVC

What I can say is that Moreover was a pioneer in the early use of weblogs via newsblogger, news search, and content syndication via XML and RSS. That being said, we had to make some choices when the economy cratered in 2000 and sometimes you can be too early to market before people are fully ready for what you have.

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Building Competency in Semantic Web Technology - Part II

semanticuniverse.com

But regardless of the technology audience, technology adoption is capricious, relying not only on technical superiority but on a number of issues like marketing, timing and image. The fierce format wars in the 1970s and 1980s between Beta and VHS still serve as an example of technology marketing.