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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Amazon wants to sell products. You search for a product, and the first result is the perfect match for your needs. They’re the primary way that search engines match user needs to web content. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors.

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The Advanced Guide to Holiday Testing

ConversionXL

Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. Does it match up?

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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. There are a few things you’re going to need for your products to really take off. The process we’re about to lay out for you can be repeated with every new product that you want to launch.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If we work in sales, all we care about are sales touch points. But the foundation to any company's success is to ensure that there is an attractive product/content for audiences to engage with in each of the three stages: See – Think – Do. You want sales, yes. It is also rude.

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