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Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. The primary aim of public relations is to inform or raise awareness among the general public and gain appropriate media coverage.

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3 Ways Startups Can Generate Good PR For Their Business

YoungUpstarts

When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. There certainly isn’t time or money left over for a major marketing campaign to generate good PR for the business.

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Taxes Are Good, Actually

YoungUpstarts

Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 35-years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful merger in 2006 with LIME Public Relations & Promotions.

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Twitter Link Roundup #155 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Ugly Numbers Behind The Viggle-GetGlue Merger | TechCrunch – [link]. HomeAway Co-Founder: Why I Hire Failures – [link]. Sorry, No Calls (by @ dharmesh ) - [link]. Behind Mark Pincus’s Bid to Save Zynga - [link]. Deciding if a product feature is worth the effort – [link].

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Dave Gardner on Using Social Media to Connect With Big Companies

Life Beyond Code

The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. PR firms are also on the lookout for their clients and troll the Internet. A few weeks later, Dell’s PR firm contacted me about meeting them in their San Francisco office.

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Dave Gardner on Using Social Media to Connect With Big Companies

Life Beyond Code

The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. PR firms are also on the lookout for their clients and troll the Internet. A few weeks later, Dell’s PR firm contacted me about meeting them in their San Francisco office.

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Twitter Link Roundup #190 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

How Empires Fall: The Publicis Omnicom Merger Underscores The Rapid Decay Of The Ad Industry – [link]. On Publicis/Omnicom merger: Between 70 & 90% of most mergers fail – [link]. “Simplicity is about subtracting the obvious, and adding the meaningful.” – [link].