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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? Optimize page titles, meta descriptions, and URLs: metadata is essential for targeting local keywords. Build a solid value proposition.

SEO 147
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Website Information Architecture: How to Optimize for UX

ConversionXL

Start building your information architecture with metadata, scenarios, pages. Figure out the metadata. Metadata is information about information. If you browse around and can’t find one, it’s a sign of bad metadata. To develop useful metadata, you have to determine what people care about.

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Life With Android, 1 Year Later

Venture Chronicles

It’s time to revamp the Android market(s) by moving away from the category navigation model to a strong search function where someone can use the search facility to find apps by stacking up metadata strings (e.g. category, keyword, rating, free/paid, etc.).

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

Step #3: Metadata, scenarios, pages. There are several good methods to do this, but here’s one that I like to use: Figure out the metadata. Metadata is information about information. If you browse around and can’t find it, it’s a sign of bad metadata. More on the importance of metadata. Plan for it!

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Lessons Learned: Sharding for startups

Startup Lessons Learned

For example, Friendster was famously vertically partitioned at one time in its growth curve. I normally recommend you just store this directory on your master database, but you could use a standalone vertical shard (or even a key-based partition!) This type of vertical partitioning sharding scheme wont work in most cases.

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Why Video Discovery Startups All Fail

Hunter Walker

Here’s why: Verticalized content needs context not just collections. A bunch of three minute videos with varying quality, metadata and sources isn’t enough value, not when some blogger is already picking the best of these and adding content around them.

Video 98
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Preparing Websites For The Unexpected | Smashing Mobile

mobile.smashingmagazine.com

Consider variations of metadata. The system would choose the appropriate group for each situation (mobile device held vertically, wide screen TV, spoken aloud, user preference, whatever comes next). Can it be pasted into Microsoft Word, printed and faxed? Don’t discount ridiculous scenarios. Take page titles.

Mobile 101