ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

Define your target metrics. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). We’ll measure this using (data metric).

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

DECEMBER 2, 2015

Define your target metrics. This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. Total revenue. For example, which countries contributed to total revenue. " Kisses. Angels singing!

Analytics 140

Analytics Web Metrics DC 140