Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. Every day in a startup you battle the same two limitations: resources and time. Every new thing you take on requires time and effort.

Stealth 40

Stealth PPC Advertising Conversion 40

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. ” To make the concept a little less abstract, Sean Ellis , founder of Qualaroo, has created a metric for knowing when you’ve achieve Product/Market fit. Conversion Optimization Services.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs).

Analytics 124

Analytics Metrics SEM Web 124

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. "Social media campaigns" ( context ). But a typical set of metrics you'll evaluate will hopefully represent a spectrum of success, like for example.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 19, 2010

Any website that provides an RSS feed would do very well to use Feedburner. There is a lot of clickstream activity that is happening inside your RSS feed (and away from your website). Mongoose Metrics ~ ifbyphone. You are also in control of study participants and you can invite them via social media or a pop up on your site.

Analytics 135

Analytics Web Non-Compete Campaign 135