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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Though search marketing, display advertising, social media, and mobile remain the mainstays of a digital advertising footprint, each has its role in supporting a particular business objective. PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale).

Channel 165
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. App extensions combined with themed groups could allow mobile game developers to run ads for specific games, while linking specifically & directly to the individual games.

PPC 114
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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Also, keep in mind that page load speed, and whether your page is accessible easily from a mobile device , are also important SEO factors. Pages that are not accessible from a phone, for example, will do poorly in mobile search results. Are there other ways to refer to the same terms that are not quite as popular?

SEO 48
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3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

Click on Mobile Traffic (or whatever) and. Mobile page efficiency analysis! Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Organic and paid search, direct traffic , Twitter and Facebook, Facebook display ads, email marketing, top referring sites etc etc.

Analytics 125
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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 113