YoungUpstarts
NOVEMBER 6, 2019
Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines.
Up and Running
MARCH 3, 2021
Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
crowdSPRING Blog
MARCH 12, 2013
Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. Some people also refer to paid search marketing as SEM (search engine marketing). Related posts: Ten Practical Search Engine Marketing (SEM) Tips.
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Yet with that central theme to refer back to, it less challenging to come up with relevant ads to test. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL.
ConversionXL
FEBRUARY 3, 2022
When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Take Semrush, a suite of solutions for keyword research, PPC planning, competitive research , and content optimization. The results?
Occam's Razor
JUNE 4, 2012
In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Look at the referring keywords. Go visit them.
crowdSPRING Blog
DECEMBER 14, 2016
In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns. Are there other ways to refer to the same terms that are not quite as popular? For example, a bakery can target recipients in their zip code and set up specific landing pages for those campaigns.
Expert insights. Personalized for you.
165 
Let's personalize your content