Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. He told me in some combinations of device / OS / network they are crashing 4 times per 100. How many through SEM? Measuring viral adoption is obviously important. If you have multiple versions of your product, how many are web vs. mobile?

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. As mobile devices have become more ubiquitous, programmatic advertising has increased in efficacy since it can deliver location-based advertising.

Channel 165

Channel PPC Marketing SEO 165

mashable.com

MAY 28, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Names based on rhymes (TopShop, T-Mobile HotSpot), repetition ( Bebo , Lala ), and alliteration ( Firefox , BlackBerry ) tend to be memorable. You’re better off avoiding punctuation if you can.

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Brandanew

JANUARY 8, 2016

Yes, it’s a bonus that they’re free – I don’t know a marketer alive who doesn’t get the stink eye from their CFO for all the monthly tool subscriptions they use – and even better, they work flawlessly on my mobile phone. My favorite analytics tool for social media is Moz Pro. image credit.

Analytics 100

Analytics Social Media Marketing Media 100