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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Enterprise SEM. Mobile Search. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot. News & Features. SearchCap Daily Newsletter. Google SEO.

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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Maybe webinars and content aren’t the best channel for you, but maybe you can make paid acquisition work. If you sell shoes, would virality work for you? Selling fashion apparel?

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product. More of the same.

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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Solving For The What & The Why: On-demand Webinar. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Let's go and and have some fun!

Analytics 124
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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Or if your lifetime value is high enough, you can just keep spending on SEM. Expo SF (May.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. So there is an opportunity to build new brands with attributes like "the most amazing mobile apps" but I think building a company around that strategy means really thinking through how to do it. Blake, thanks for the comment! Which app is yours?

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Four Responsive Email Layouts

marketingland.com

Further, with a media query we’re likely focusing on a single breakpoint around 480-500px, which results in two layout states — large/desktop screen (1024+px wide) and small/mobile screen (480-px wide). Existing 300px elements are set to block level (via display: block) on mobile, causing them to stack to become single column.

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