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The Worst Ways To Build A New Brand On Social Media

YoungUpstarts

According to a study conducted by Lucidpress , inconsistent brand messaging can lead to conflicting perceptions that negatively impact sales. It can hurt your credibility, make it harder to stay competitive, and create a loss of revenue due to slower sales cycles.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

It's been just about two years since Brant Cooper and Patrick Vlaskovits released their self-published book The Entrepreneur's Guide to Customer Development (you can see my original review here ). Their goal is to share stories of Lean Startup applied in many industries and domains outside of tech startups.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

I had really positive experiences such as working with Greg Gretsch at Sigma Partners where he championed us to a partners’ meeting where we sort of got crucified. We made changes and Greg was a gentleman throughout the process rather than berating us for our performance (it was our first partners’ meeting).

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The Rise of AI in Advertising

Duct Tape Marketing

They are a Google Premier Partner and one of only a handful of Australian agencies to be part of Google’s International Growth Program. Click on over and give us a review on iTunes, please! The MarTech Podcast share stories from world-class marketers who use technology to generate growth and achieve business and career success.