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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Loyal buyers of other brands don’t care about your ad budget or your search terms. Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

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30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

2- Growth of voice search. Consumers are loving the convenience of simply speaking what they want, from movie requests to directions, thanks to enhanced voice search. According to DVS Interactive, voice searches account for 20% of all smartphone searches. 3- Visual search. Photo Credit: Sep Niakan.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

One of my favorite tools to do that is Insights for Search which provides an incredible way to see how interest in your brand has grown over time and whether you are strengthening your brand over time. Insights for Search sits on top of all of Google's organic search data from around the world. Step 3: Click Search.

Analytics 128
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Here's my process for doing that… ~ Visit www.google.com (or Baidu in China, Yandex in Russia etc). Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets). Paid search ads (title, creatives, urls shown).

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