PR Revenue RSS Vertical 
Steve Blank
APRIL 9, 2009
And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), Two paragraphs, Five bullets.
Steve Blank
APRIL 30, 2009
Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point. Worry about the sales results. What did we learn? After that you’ve become a battle-hardened realist.
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Steve Blank
SEPTEMBER 3, 2009
Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. Freemium models have their own scorekeeping.)
Steve Blank
AUGUST 27, 2009
Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency.
Cracking the Code
NOVEMBER 13, 2008
The fact that SaaS valuations are being more affected by the downturn than the Nasdaq can be surprising given the supposed resiliency of the SaaS model (recurring revenues) but it translates the public investors belief that SMB software spend is going to be hit very hard by this recession. Rethink vertical segmentation: Healthcare?
Steve Blank
AUGUST 24, 2009
While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?
Steve Blank
JUNE 22, 2009
We Changed Our Mind In 1966, 10 years after Hewlett’s memo, Hewlett Packard’s revenue and headcount had grown ten fold; $200 million and 11,000 employees – all from test and measurement equipment. I have no personal knowledge of computers nor does anyone in our organization have any appreciable knowledge. carry on reading.
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