Up and Running

JULY 26, 2016

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive). Get used to monitoring Twitter conversations around your vertical and try to engage with as many as you can. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

Seeing Both Sides

FEBRUARY 9, 2015

Search engine marketing (SEM) and app store optimization (ASO) exploit arbitrage opportunities in keywords and placement, but those arbitrage opportunities are effective only for a moment in time and for a certain level of spend. Churn rates are another metric that can get harder with scale. Monetization can get harder with scale as well.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

marketingland.com

JULY 11, 2012

Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. It’s Not WHAT You Need to Go Viral – It’s WHO. See more at Search Engine Land.

Email 49

Email Mobile SEO Search 49