Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). 2010 Net Income: $8 million. Kayak Software Corporation.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

ConversionXL

SEPTEMBER 28, 2017

Macro conversions vs. micro conversions. Your metrics are either leading to “macro conversions” or “micro conversions.” Macro conversions are the primary goal of your website, to convert user traffic into revenue. Micro conversions are process milestones or secondary actions. 2) Conversion rate.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As you mature you start measuring things that really matter, macro and micro conversion rates , economic value , visitor loyalty. and AdWords ads. from those clicks.

Metrics 165

Metrics Advertising Marketing Social Media 165

Business Plan Blog

NOVEMBER 13, 2013

The return only happens when there is an exit via acquisition or an IPO. The above definition of accredited investors is being currently reviewed by the SEC in terms of current financial thresholds of income and net worth. Various terms such as price cap, discount, conversion to equity, etc., Raising Angel Capital.

Finance 93

Finance Accredited Investor Angel Investor Seed Capital 93

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. yet your marketing spends translates into zero net gain–or even a loss in some cases. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat.

Acquisition 47

Acquisition Cost Customer Social Media 47

Occam's Razor

FEBRUARY 26, 2008

Essentially it was saying that the site purely existed to create Net Detractors, not Net Promoters (as was the intent). Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. Conversion went up, CPC and CPA's went down, ROI went up, Bounce Rate went down and what not.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. And if they measure Micro Conversions they deserve our love AND respect for exhibiting savviness by using economic value.].

Analytics 135

Analytics Customer CPA Acquisition 135