.Net Campaign CPA Metrics 
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From the data presented, there is no way to tell if the Facebook campaign worked or not.
ConversionXL
SEPTEMBER 28, 2017
It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.
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Occam's Razor
FEBRUARY 26, 2008
Essentially it was saying that the site purely existed to create Net Detractors, not Net Promoters (as was the intent). Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Out of a 100.
Occam's Razor
APRIL 5, 2010
Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).
Occam's Razor
JULY 26, 2010
I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). You are paid to find real bottom-line impacting insights (remember line of sight to net income ?).
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