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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Since we were only paying per click, it didnt cost us anything to cast a wide net. I just came across this post.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

The net result: we sold exactly zero presidential debate avatars. Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Expo SF (May.

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How to listen to customers, and not just the loud people

Startup Lessons Learned

Some techniques that Ive found especially helpful: Build your own tracking survey, using a methodology like Net Promoter Score (NPS) to identify and get a regular check-up from promoters (and to screen out detractors). The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. Conference streaming, sponsors, discounted tickets.

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Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

Luckily, the metrics helped us figure out the difference. Question 2: If your product has areas where people read and then different areas where people interact, are there ways to do metrics to determine where people spend their time? We built and are refining a communications and productivity Web 2.0 Is that a success?

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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! Six Tips For Improving High Bounce / Low Conversion Web Pages. How to focus?"

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.

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Web Analytics: An Hour A Day

Occam's Razor

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.