Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 Young adults who are looking to buy net books.

Analytics 99

Analytics Web Campaign PPC 99

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 61

SEO ChatGPT Technical Review Search 61

The Next Web

MARCH 10, 2013

Workflowy (Web & iOS; free). In terms of your health, food consumption is the most important metric to be tracking – “you are what you eat.” MyFitnessPal (Web, iOS & Android; free). It’s an incredibly simple product, and sometimes the simplest solutions are the best. Food Consumption.

Entrepreneur 140

Entrepreneur Fractional CTO CTO Hire Stealth 140

Startup Lessons Learned

OCTOBER 21, 2013

There were a number of reasons: the users (from whom net promoter scores averaged 9.5! Meantime, we’ve asked him to talk about how Shutterstock has scaled Lean Startup techniques as the company has grown into one of the biggest two-sided marketplaces on the web. Lean validation. So we spent a couple months building the thing.

Lean 152

Lean Startup Metrics Silicon Valley 152

Duct Tape Marketing

OCTOBER 12, 2017

In case you’re wondering, these sorts of statistics can be easily discerned by using Google Analytics or another web analytics tool.). Aside from event website conversion rates, other metrics worth tracking include, but are not limited to: Email open rates. Another during-event metric worth tracking is social media engagement.

Campaign 74

Campaign Marketing Social Media Software Review 74

ConversionXL

NOVEMBER 21, 2017

In a bit, I will explain what a vision document is, how to get value from it, and all the things it can do to ensure that you start with a proper hypothesis, success metrics that can actually be measured, and a solid plan for getting something valuable from each test. A good hypothesis informs good success metrics.

Metrics 114

Metrics Database Retention Hiring 114

Occam's Razor

MARCH 26, 2008

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Most people don't get budgets for web analytics because all they are focused on is measuring what happens during a small % of visits.

Analytics 121

Analytics Conversion RSS Metrics 121

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

NOVEMBER 6, 2017

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”.

Chad 112

Chad Mobile Technical Review Aggregator 112

SoCal CTO

MARCH 22, 2007

Open Source Business Models, speakers for Web 2.0 I have to say that it has netted far more than I would have thought. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. event I did last fall. He has twenty years’ experience as a CTO.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Occam's Razor

JULY 23, 2012

What metrics should I use? and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. From what I understand, I would be creating a Web Analytic Report and giving my recommendations. Use BR & CV. Definitely Y, do that.

Framework 126

Framework Analytics Web DC 126

crowdSPRING Blog

FEBRUARY 21, 2011

The amendment introduced by Oregon Representative Greg Walden, specifically prohibits the FCC from enforcing its Net Neutrality rules , passed late last year. Discrimination of web traffic would also be forbidden and providers could not unreasonably distinguish between traffic sources or provide one traffic source advantage over another.

.Net 82

.Net Small Business Oregon Startup 82

Startup Lessons Learned

NOVEMBER 7, 2008

The net result: we sold exactly zero presidential debate avatars. To help find the right keywords, Ive written an article on my blog Web Startup Help that details How to Do Keyword Research for startups. We run a web development company and we start by creating a splash page very similar to what is describe here. Expo SF (May.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” Peter, anybody have any questions as I go along?

Metrics 84

Metrics Startup Churn Rate Forecast 84

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Duct Tape Marketing

OCTOBER 11, 2023

John Jantsch (13:13): Alright, let's talk about R O I or metrics in general. I think that those have obviously, I think people are putting metrics to those, but what do you say to a B2B person that's just like, how's that going to move the needle? A lot of it's around influence pipe that influence pipe number for b2b.

B2B 81

B2B Marketing B2C Community 81

Steve Blank

FEBRUARY 22, 2010

For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup Metrics. Startups need different metrics than large companies. Web Metrics.

Balance Sheet 300

Balance Sheet Startup Burn Rate Metrics 300

Startup Lessons Learned

NOVEMBER 6, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May. Lo, my 1032 subscribers, who are you?

Agile 76

Agile San Francisco Software Review Continuous Deployment 76

Startup Lessons Learned

NOVEMBER 17, 2008

Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Startup Lessons Learned

NOVEMBER 4, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May. Lo, my 1032 subscribers, who are you?

Lean 102

Lean San Francisco Agile Continuous Deployment 102

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

The Equity Kicker

MARCH 17, 2014

Tony Haile, CEO of analytics business Chartbeat has a great post up on Time with the provocative title What you think you know about the web is wrong. The net result is higher quality content which consumers spend more time reading and which supports brand driven banner ad campaigns with quality creative with high recall rates.

Advertising 124

Advertising .Net Analytics Metrics 124

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

Both Sides of the Table

MAY 19, 2018

Or if you’re a VC raising from LPs you have to list all of your deals, your investment value, your carrying value, your multiples, your IRRs, TVPIs, DPIs, etc along with net cashflows plus your previous LPAs. Kai taught me that the key metric to whether a sales process is going well is “engagement.”

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

ConversionXL

AUGUST 11, 2021

Web Summit uses partner experiences to act as testimonials from previous sponsors: Ryan Holiday leans on the success of his Daily Stoic Podcast and its guests to demonstrate value: Make your proposal easy to digest, using graphics and bullet points wherever possible to draw attention to key information. This will demonstrate brand awareness.

Audience 139

Audience Social Media Email Ruby 139

Startup Lessons Learned

JANUARY 18, 2010

Many people still find this idea challenging, even for companies that operate solely on the web. With staged releases, time provides a (somewhat illusory) safety net. While it is somewhat easier to continuously deploy web based software, with a little discipline, desktop based software too can be built to flow.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Startup Lessons Learned

SEPTEMBER 14, 2008

Some techniques that Ive found especially helpful: Build your own tracking survey, using a methodology like Net Promoter Score (NPS) to identify and get a regular check-up from promoters (and to screen out detractors). The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. Conference streaming, sponsors, discounted tickets.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. He says that typical numbers for SaaS apps range from 50-70% net profit. Are there any additional metrics you think SaaS companies should track?

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. He says that typical numbers for SaaS apps range from 50-70% net profit. Are there any additional metrics you think SaaS companies should track?

Metrics 58

Metrics CPA Illinois Acquisition 58

Startup Lessons Learned

OCTOBER 26, 2009

In previous posts, I’ve mentioned quite a few of these, including these most important ones: having engineers post on the forums in their own name when they make a change routinely split-testing new changes routinely conducting in-person usability tests and interviews Net Promoter Score Each of these techniques is fundamentally bottoms-up.

Advisory Board 151

Advisory Board Customer San Francisco Lean 151

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! Six Tips For Improving High Bounce / Low Conversion Web Pages. How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Startup Lessons Learned

NOVEMBER 8, 2008

The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May. Lo, my 1032 subscribers, who are you?

Customer Development 168

Customer Development Developer San Francisco Customer 168

Occam's Razor

MAY 15, 2006

There are many types of qualitative data at your disposal including brand buzz, customer satisfaction, net promoter indices, visitor engagement, stickiness, blog-pulse, etc. There is a lot of "buzz" around "buzzy" metrics such as brand value / brand impact, blog-pulse , to name a couple.

Metrics 100

Metrics .Net Customer Naming 100

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Startup Lessons Learned

AUGUST 8, 2009

A wide net from the start, and gradual elimination of weaker solutions, makes finding the best or better solutions more likely. Labels: product development 5comments: new york web development company said. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Software Review 87

Software Review Design Software San Francisco 87