Startup Lessons Learned

NOVEMBER 7, 2008

The net result: we sold exactly zero presidential debate avatars. Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JULY 1, 2008

Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Still some web analytics vendors and consultants are fond of saying, "Yes we can track everything, online and offline and underwear sizes, and you won't have to lift a finger!"

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

APRIL 6, 2009

The second source of data are the logs from googlebot that indexes the world wide web and all the pages (and your site). If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page. Oh and in case you did not realize it, this is Web Analtyics baby!!

Search 103

Search PPC Matching Analytics 103