Both Sides of the Table
DECEMBER 13, 2010
We worked together at Andersen Consulting between 1996-99 when the markets were booming. The things that always differentiated Accenture? There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other. Avoid the latest fads, trends or PR announcements.
Up and Running
MAY 23, 2016
Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Step 3: Brand and differentiate yourself. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable. Do your own PR.
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Mike Michalowicz
DECEMBER 28, 2012
When I started my first company in 1996, it was still very much a guys only world. These have all become competitive differentiators for me. Take advantage of the resources they can provide, whether it’s professional PR, wardrobe advice, tips on how to balance life as a working mother, or just simple moral support.
Both Sides of the Table
FEBRUARY 12, 2017
For those too young to remember perhaps the best known of this era came in 1996 and was known as Dancing Baby , a strange, animated gif of — you guessed it. Back then there were “email forwards.” Jonah was working on his masters thesis and he asked Nike to produce a customized shoe with the word “Sweatshop” on it.
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