Steve Blank

NOVEMBER 8, 2010

In 1997, RIM introduced the first packet-switched messaging device. In 1998 RIM quickly followed this up with a next generation product with an 8-line display, ran on AA batteries and would last 500 hours. Here you need to spend your marketing dollars differentiating your product from the incumbents. RIM Interactive Pager 900.

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Duct Tape Marketing

OCTOBER 27, 2022

Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Think of it as a mantra in 1998, in a second shareholder letter, or 1999 Yeah. (20:43):

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Hearpreneur

AUGUST 19, 2015

Extremely-Sharp.com originally started with a few retail locations in 1997, and we quickly started the e-commerce site the next year. For me, and the other co-founder of MaxOut Strength Studio, we identified a unique piece of fitness equipment that would create an instant differentiator from all other fitness concepts.

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alexpoole.info

AUGUST 14, 2012

Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Lund, 1997, 1998, 1999 ). 1998 , Bernard et al., 1998 , Tullis et al., Posted on February 17, 2008 by Alex Poole. Boyarski, D.,

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