How AI And Big Data Are Changing Century-Old Media Companies
YoungUpstarts
JUNE 18, 2019
It has stood behind its paywall since 1997, trusting that customers interested in its content would pay upwards of $200 a year for it. Then, based on the resulting score, their paywall tightens or loosens depending on whether the algorithm believes the visitor will convert into a subscriber. And in that, there is value.
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