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How AI And Big Data Are Changing Century-Old Media Companies

YoungUpstarts

It has stood behind its paywall since 1997, trusting that customers interested in its content would pay upwards of $200 a year for it. Then, based on the resulting score, their paywall tightens or loosens depending on whether the algorithm believes the visitor will convert into a subscriber. And in that, there is value.

Media 180
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[Review] Twitter Is Not A Strategy

YoungUpstarts

Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity? A case in point is Apple, whose “Think Different” campaign in 1997 (see video below) served as a rallying call to those who shared the brand’s values. How do we build strong brands in the digital age?

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The Valley Lacks Flexibility, Not Talent

ReadWriteStart

Let's face realities here: it's no doubt tempting and cool for many developers to work for Google, Yahoo, Microsoft, Facebook or Twitter to name but a few. Guest author Chris Heilmann has been a professional Web developer since 1997 and has worked in various agencies and corporations on large, international products.

Europe 139
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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Our mission stems from our passion in creating automotive technology disruption, our vision of a more sustainable future and our belief in astoundingly desirable designs that the Fisker name has been known for all around the world. Using my analytics background I developed an algorithm to select the best investments.

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How Netflix Creates Immersive Experiences with Exceptional Design and UX

ConversionXL

Netflix began in 1997 as a video rental competitor to Blockbuster. This data is then used as inputs in the Netflix algorithm to “jump-start” personalized recommendations (more on personalization based on their algorithm in a moment). Source: Netflix. Emphasize personalization wherever you can. Source: Wired.

Design 138