Pop-ups — Is Annoying Your Customers Worth a Few Newsletter Sign-ups?
Up and Running
APRIL 5, 2021
By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. This allowed Gator to collect data on its users and deliver pop-up ads to match user “interests.” Let’s say that you have written a new e-book and want to encourage your customers to buy it.
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