From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Social media is seen as something new that can be bolted onto existing CRM and loyalty management platforms. In 2000, we launched a loyalty program for a bank in Turkey, Akbank. The “Horseless Carriage Syndrome”.
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