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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. A new paradigm.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

The dot-com boom of early 2000 saw a proliferation of similar anything-at-your-service start-ups. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Advertisement. Thats real money."

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How to Keep Discounts from Killing Your Business [PART 3]

Up and Running

Now that we’ve covered advertising law and privacy issues in Part 1 and Part 2 of this article, the last legal issue I will consider is anti-spam legislation. It may not sound exciting, but it is important, especially if you’re taking your business’s marketing into your own hands. See Also: 21 Reasons You’ll Fail at Marketing.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

And so I think just because Google is devouring more of these click-throughs it doesn’t mean you’re not going to get visitors from these other channels and especially from your own direct marketing whether that’s direct mail or email or those kinds of things.

Search 31
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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I got out of the university in early 2000 and I never went on to a full-time job, so it’s always been an online business for me. I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. It was making about $400 per month.

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The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

Duct Tape Marketing

It’s not often that I pull a dusty old marketing book off my bookshelf to talk about a more current marketing topic, but almost 20 years ago I stumbled upon Jay Abraham’s book, Getting Everything You Can Out of All You’ve Got , and I think what he shared in 2000 is still relevant today. Do you know?

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

2000-2001 , Tullis et al., What about what David Ogilvy said in his OGILVY ON ADVERTISING, and elsewhere? When I started working in the advertising business in the mid 70s there was quite a fashion amongst a.ds However, Tinker commented that perceived legibility was due to a great extent to familiarity with the typeface.