Beyond Lead Gen: How To Optimize B2B Sales Enablement
ConversionXL
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Technology is changing the way sales is conducted. And as I mentioned, technology is making sales generally more sophisticated. The two aren’t disconnected, though. Cost per lead.
Let's personalize your content